01
Why solar?
I'm a numbers person. Solar gives me a customer-facing job where the spreadsheet still matters at the end of the day. I get to model real utility-rate-increase scenarios, real degradation curves, real financing structures — and then sit across from a family and walk them through it line by line. That kind of honest, math-first conversation is rare. I'm not interested in selling anything that can't withstand it.
02
What I tell nervous customers.
I run the math under the worst-case scenarios. If a customer is nervous about utility rates falling, I model flat rates. If they're nervous about panel degradation, I model the warranty floor instead of the typical curve. The system has to make sense even in the pessimistic case. If it does, I show them. If it doesn't, I tell them not to buy. The honesty is the differentiator.
03
An install I'm proud of.
A homeowner near Strathmore who'd been quoted by two larger companies and walked away because the math felt 'too clean.' I ran his numbers four different ways — flat rates, low rates, accelerated degradation, no SRECs — and showed him the system still penciled in every scenario. He signed the day I sent the analysis. His production has come in above model every year. He's referred his brother.